It has been said that your prospects need to see your advertising approximately 7 times before they will buy from you. For example, some people may buy something from you the very first time they hear of you. Others may not buy until the 50th time. But overall, on average, it takes about 7 times.
Now, there may be many reasons for this, building up trust, familiarity and awareness for example. Studying those reasons can give you insights into how to improve the effectiveness of your advertising.
But the fastest and easiest way to take advantage of this knowledge is simply this: Follow up regularly with your prospects so they see you’re advertising 7 times much faster than they ordinarily would have!
In the past the main reason business didn’t do this was the cost and time. Getting your advertising in the hands of your prospects 7 times, when using traditional marketing methods such as media advertising, direct mail, or flyers is not only expensive, its time consuming.
Now, by using the internet you can market to your prospects virtually for free, so following up 7 times, costs no more than following up once.
Can you begin to imagine how quickly you could increase your revenue if your prospects saw your advertising 7 times more than they do now? And the best part is that you can set up an automated prospect follow up system. You just create one follow up campaign and it gets customized and sent to all your other prospects 100% hands free.
So you’re not only following up more regularly, but getting your advertising in front of your prospects more often, your also doing it automatically with no extra work at all!