What are the most important details on my website?

by gary · 0 comments

Have you ever stayed up late and watched an infomercial?

I have to admit I’m an infomercial junkie.

I never actually buy anything, but I find it extremely interesting (and profitable)
studying what they do, some of these companies pull in ridiculous sales figures
every single time their commercials play, they must be doing something right.

One thing you might have noticed is the number of “testimonials” and “success
stories” they use. You know, real life stories about their customers’ success with
their products.

These are extremely effective and bring in sales!

People are much more likely to believe something someone else says about
you than what you say about yourself. After all, you’re probably only going to
say good things about yourself!

Also, no one likes a braggart, and when you tell people how good you are at
what you do it can come off as bragging (even if its 100% true.) But it’s a
different story when its someone else telling people how good you are.

Bottom line:
People put a lot of weight in 3rd party testimonials, yet so few businesses use
them!

I bet you have hundreds of happy customers who have nothing but great things
to say about you, right?

Well those testimonials are worth their weight in gold.

Make it a habit of collecting customer success stories from everyone you deal
with, and feature them prominently on your website. No doubt you will see an
instant improvement in your conversions.

No, it’s not your business details or what you sell. You need to provide a
solution to someone’s problems and make them feel comfortable enough to do
business with you. There are at least 40 elements you should be aware of that
can bring more $$$ to your business.

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