I have to admit I’m an infomercial junkie. I never actually buy anything, but I find it extremely interesting (and profitable) studying what they do, some of these companies pull in ridiculous sales figures every single time their commercials play, they must be doing something right.
One thing you might have noticed is the number of “testimonials” and “success stories” they use. You know, real life stories about their customers’ success with their products. These are extremely effective and bring in sales!
People are much more likely to believe something someone else says about you than what you say about yourself. After all, you’re probably only going to say good things about yourself! Also, no one likes a braggart, and when you tell people how good you are at what you do it can come off as bragging (even if its 100% true.) But it’s a different story when its someone else telling people how good you are.
People put a lot of weight in 3rd party testimonials, yet so few businesses use them! I bet you have hundreds of happy customers who have nothing but great things to say about you, right?
Well those testimonials are worth their weight in gold. Make it a habit of collecting customer success stories from everyone you deal with, and feature them prominently on your website. No doubt you will see an instant improvement in your conversions.
No, it’s not your business details or what you sell. You need to provide a solution to someone’s problems and make them feel comfortable enough to do business with you.
There are at least 40 elements you should be aware of that can bring more $$$ to your business.