A good Marketing Consultant should provide value to your business and get results. It’s important that they understand what it is you want to achieve and listen to your goals.
Too many marketing people are trying to sell you services and products without being accountable for their results. A longer term relationship with a plan is necessary.
A whole range of services can be provided, both online and offline (advertising, managing databases, USP, staff scripts, logos, branding etc.) Only your imagination limits what can be done. In the end it’s about a working relationship with someone who has your interests at heart. As a business owner you don’t need to know how everything works and every detail, that’s not your role, you run a business!
Your marketing consultant is a part of your team and should bring value to your business.