No business owner needs a ready, aim, fire approach. If you can’t see a target you can’t hit it. Many people run ads or buy websites without knowing if they’re obtaining new leads or clients.
A website that doesn’t bring in business is a “Brochure!”
A well thought out strategy that can be tracked for results will save a lot of wasted time and $$$. It will generate great results which in turn can be rolled over into the next stage of your plan, leveraging your cash outlay and compounding results.